The honest comparison.
Most real estate CRMs look cheap on the sticker. Once you add the IDX site, the transaction tool, the lead-gen subscription, and the report generator, the real spend is two to four times what the invoice says. Here's how the numbers actually shake out.
What we mean by "loaded stack"
Sticker = the price on the vendor's site. Loaded stack = sticker plus the additional tools a typical customer must buy to fill feature gaps the sticker product doesn't cover.
What's in the stack
IDX website ($200/mo typical), transaction management ($35/agent/mo), lead-gen tools ($100/agent/mo), and basic marketing automation -- the categories CRM-only competitors leave you to source elsewhere.
Real Estate Genie's stack
All of it included. The "loaded" column for Genie rows = list price plus an optional $25/agent website builder. One bill, one login, one data layer.
Solo agents
What a single agent typically pays across all tools
| Product | Sticker price | Loaded stack /mo | Setup | Contract |
|---|---|---|---|---|
| LionDesk Lone Wolf Budget-conscious solos who add IDX/MLS separately | $25-$83/mo | $530-$590/mo | $0 | Monthly |
| Wise Agent Wise Agent Solos who add IDX/MLS separately | $32-$49/mo | $480-$530/mo | $0 | Monthly |
| Follow Up Boss (Grow) Zillow Lead-conversion-focused solos with separate IDX | $58-$69/mo | $638-$649/mo | $0 | Monthly |
| Real Geeks Real Geeks Solos wanting bundled CRM + IDX | $249-$299/mo | $529-$579/mo | $0 | Monthly |
| Lofty Core Lofty (formerly Chime) High-producing solos wanting AI | $449-$499/mo | $794-$844/mo | $499-$1,499 | 12 mo typical |
|
★
Real Estate Genie -- Solo Agent Real Estate Genie Active prospecting solos wanting one bundled platform | $199/mo ($179 annual) | $199-$224/mo | $499 m2m / $0 annual | Monthly or annual |
|
★
Real Estate Genie -- Solo Pro Real Estate Genie Power users: 300 skips/mo + 1,000 AI generations | $249/mo ($229 annual) | $249-$274/mo | $499 m2m / $0 annual | Monthly or annual |
Small teams (5-20 agents)
Total monthly stack cost at a 10-agent team
| Product | Sticker price | Loaded stack /mo | Setup | Contract |
|---|---|---|---|---|
| Wise Agent (Team) Wise Agent Small teams wanting affordable CRM only | $49+ /mo (custom) | $1,844+/mo | $0 | Monthly |
| Sierra Interactive Sierra Interactive SEO-focused teams | $400+/mo | $1,995+/mo | varies | 12 mo |
| Follow Up Boss (Pro) Zillow Teams with existing IDX/marketing stack | $499/mo (10 users) | $2,294+/mo | $0 | Monthly |
| BoldTrail (kvCORE) Team Inside Real Estate All-in-one teams; replaces 4-5 separate tools | ~$499 base + per-agent | $1,744-$2,144/mo | $999 | 12 mo |
| Lofty Premier Lofty AI-forward teams | $700-$1,000/mo | $1,945-$2,245/mo | $499-$1,499 | 12 mo |
| BoomTown (Grow) Inside Real Estate Small teams with PPC budget; concierge leads | $1,300/mo | $1,895+/mo | $1,700 | 12 mo |
|
★
Real Estate Genie -- Small Team Real Estate Genie 5-20 agent teams: broker-shared MLS + prospecting tools | $179/agent ($1,790 for 10) | $1,790-$2,040/mo | $499/agent m2m / $0 annual | Monthly or annual |
Brokerages (50+ agents)
Account-level pricing for established brokerages
| Product | Sticker price | Loaded stack /mo | Setup | Contract |
|---|---|---|---|---|
| Follow Up Boss (Platform+) Zillow Large brokerages with existing IDX/website stack | $1,000+ /mo | $5,245+/mo | $0 | Monthly |
| BoldTrail Enterprise Inside Real Estate Mid-size brokerages needing centralized CRM | $1,500-$1,800+/mo (custom) | $2,245-$3,745+/mo | $999-$3,000 | 12-24 mo |
| BoomTown (Enterprise) Inside Real Estate Large PPC-driven brokerages | $1,500-$2,500+/mo (custom) | $3,745-$5,245+/mo | $1,500+ | 12-24 mo |
| CINC (Brokerage) Fidelity National Financial Brokerages wanting included buyer leads | $1,500+/mo (incl. leads) | $2,745+/mo | varies | 12 mo |
| Lofty Enterprise Lofty AI-forward brokerages | $1,500/mo + add-ons | $3,745+/mo | $499-$1,499 | 12 mo |
|
★
Real Estate Genie -- Brokerage Flat 50 Real Estate Genie Brokerages up to 50 agents -- unlimited usage | $5,000/mo (up to 50 agents) | $5,000-$6,250/mo | $1,500 | Monthly or annual |
|
★
Real Estate Genie -- Brokerage Flat 100 Real Estate Genie 50-100 agent brokerages | $8,500/mo (up to 100 agents) | $8,500-$11,000/mo | $2,500 | Monthly or annual |
|
★
Real Estate Genie -- Brokerage Flat 150 Real Estate Genie 101-150 agent brokerages -- best per-agent rate | $11,500/mo (up to 150 agents) | $11,500-$15,250/mo | $3,500 | Monthly or annual |
Features most platforms don't have.
Pricing is one half of the picture. The other half is what each platform actually does. Twelve features Real Estate Genie ships that we don't see combined in one platform anywhere else.
| Feature | Real Estate Genie | Most competitors |
|---|---|---|
| Automated prospecting (Bird Dog) | Daily / weekly / monthly scans, 13 prospecting tools, color-coded leads, scheduled saved searches | Most CRMs offer inbound capture only. A few include basic lead lists. None match the scheduled-search depth. |
| Skip trace integrated in CRM | Monthly allowance bundled in every plan; $0.15-$0.20 per skip on overage; writes phone + email directly to the lead record | External tools at $0.20-$1.00 per skip. Manual re-entry into CRM. |
| VA Assumable Loan Search | 3-tier confidence scoring, rate extraction, military buyer wedge | None of the major platforms offer this. |
| Hazard maps (FEMA / tsunami / SLR / flood) | Built-in, deep-linked from every listing | Agents look up state hazard databases manually. |
| 13-page seller report (5 templates) | Editor / Archive / Noir / Terracotta / Blueprint, fully branded | Most generate 3-5 page CMAs. Cloud CMA standalone is $50-100/mo. |
| Investor report with verdict | Strong Buy → Pass scoring, full underwriting | None of the major platforms offer this. |
| Proprietary AVM | Ensemble model, multiple sources, no per-call charge | Third-party AVMs at $1-$5 per valuation. Heavy users pay $100s/mo. |
| AI copilot on every page (Hoku) | Unlimited use, 24-hour session memory, 24 action types | Basic chatbots or token-metered AI on premium tiers only. |
| Open House QR + scoring | QR check-in with auto-scoring and instant CRM sync. Automated email + SMS to each visitor with the flyer link. Fake emails and phone numbers filtered out immediately so junk entries never reach you. | Most use paper sign-in sheets. Spacio at $25-50/agent/mo for sign-in only, no automated outreach, no fake-contact filtering. |
| Agency dashboard with retention risk | 6 tabs including risk flags, drilldown by agent | Most CRMs show aggregate stats only. Drilldown locked behind enterprise tiers. |
| Bundled IDX website | Included via $25/agent/mo website builder add-on | CRM-only competitors require separate $200/mo IDX subscription. |
| Hawaii-native data layers | TMK, leasehold, cesspool, state GIS | No national platform addresses Hawaii data. |
Comparison based on publicly available pricing as of April 2026. Competitor pricing is typically negotiated; published prices are starting points. Verify current pricing with each vendor before making a decision.
Run the math on your own stack.
Add up what you pay for CRM, IDX, prospecting, skip trace, CMA tools, and AVMs today. Then start a 14-day trial and see the difference inside the app.